HERITAGE is an expression of the ways of living developed by a community and passed on from generation to generation, including customs, practices, places, objects, artistic expressions and values.

In 1950/51 this small space was the entire home of WVCS. It incorporated sales, service and repair, parts, offices. It was the dream of Jay Richter who single handily managed all functions. Working late into the night to build a secure future for his young family.

After his passing in 2012, this area was completely remodeled in 2015 gaining WVC needed additional space for future growth. Because of Jay’s foresight, other spaces were found and repurposed for service and repair, separate parts department and removal of offices to another building. It was all here, just needed reimagining.

When BMW announced the addition of the Heritage line in 2018; it was rather easy to turn our original space into a Heritage showroom. Bikes in the Heritage line – R9T’s and the masterful R18 fit perfectly into our history.

As BMW’s oldest continuously owned dealership in the United States, we are truly proud of our third generation Heritage with BMW.