Our store hours are Tuesday thru Friday 10AM to 6PM; Saturday 10AM to 5PM

Face coverings are required by the City of Los Angeles and the County of Los Angeles

6 Foot physical distancing is tape on floor identifies 6 feet intervals

Customers arriving with children are asked to ensure their children remain at a parent's side
and at least 6 feet away from other customers and from staff.

Full protocols are posted at each entrance.

Be safe and wash your hands!

January 2022 Newsletter

Several years ago we adopted A Charlie Brown Christmas as our holiday theme. The “gang” members can be spotted around the shop and parking lot. Woodstock and Snoopy dance and Vince Guaraldi’s theme fills the showroom from many corners. Time to pack up the “Peanuts gang” until next year and get back to business.

In spite of it all, we had a pretty good year, never knowing whether we would be fully open, partially open and up to date with the daily “regulations/orders” from various agencies and public health authorities. 2022, at just a week old, has proved more regulations, policies and safeguards have exploded...tests, no tests, flu or covid..more masking with different masks - not available.

The sun is out, the rain has stopped for a while and it's time to get serious. Batteries and tires are still hard to find. While many sources for batteries have recently surfaced, fitment is a totally different issue. We have found that a new 1/4” plastic 'skid' added to the bottom of some sizes actually prevent proper connection. Remember... those who have changed to lithium batteries...they don’t like the cold and may act up. If using a tender, make sure it is compatible with lithium.

Tires.. when seeking replacement tires, remember it is best to keep them a matched set (same brand and model). Keep an alternate set in mind if what you are seeking isn’t available or weeks/months away. China has just quarantined/locked down another major city home to the world’s 3rd largest shipping port...

Distribution and delivery charges have skyrocketed - a 30% increase is common. As of January 1st new bikes have destination charges ranging from $495 to $795 depending on size.

On the plus side, the popular G310R and GS and C400GTs will see MSRP price reductions from $50 to $250 for MY 22.

Original 2021 R18 First Edition and Classics have special price incentives for this 1st quarter 2022 along with 0.9% financing thru BMW Financial Services and an offer for Financial Services to make the first 6 payments up to $2000 total, in addition to $3000 Customer Cash. MSRP on the 21 R18 First Edition is $14,995 while the 21 R18 Classic is $15,995 plus D&H, T&L.

On the way in...2022 R1250RT Triple Black to be followed in about a month R1250RT in Alpine White - both fully loaded with some relief seen in microchip shortage. As of January production, audio systems will be available as well as active cruise control. All 1250 variants will no longer be offered with chrome exhaust option and will instead have chrome headers and design option silencers with no change in pricing.

The used bike market is still crazy with high prices. We have a couple available and a couple of new orphans as we call them. Used include a 07 1200 GSA with EVERYTHING including extra lights, a real horn and all 3 BMW Aluminum ADV cases - everything; this bike has been pictured at the Arctic Circle; one owner and priced to sell at $8000; current registration til June ’22. A ’15 K1600GT - blue with very low mileage, formerly Jay’s bike and perfect condition - call for price. The orphans (new on the floor before we shut down) and now are brand new ’18/19’s. They include S1000XR, R1200RS and S1000R. All will have full warranty - 3 yr/36,000 mile and a better deal than used. Call for details on each ...colors, packages and test rides.

Jay’s custom R18 Bagger is nearing completion and will be a stunner...drop by and see our one off changes!

Get out and enjoy the ride while we have a brief respite in weather; drop by and say hi. We truly miss seeing so many of you. Stay safe...

The WVCS Gang

HERITAGE is an expression of the ways of living developed by a community and passed on from generation to generation, including customs, practices, places, objects, artistic expressions and values.

In 1950/51 this small space was the entire home of WVCS. It incorporated sales, service and repair, parts, offices. It was the dream of Jay Richter who single handily managed all functions. Working late into the night to build a secure future for his young family.

After his passing in 2012, this area was completely remodeled in 2015 gaining WVC needed additional space for future growth. Because of Jay's foresight, other spaces were found and repurposed for service and repair, separate parts department and removal of offices to another building. It was all here, just needed reimagining.

When BMW announced the addition of the Heritage line in 2018; it was rather easy to turn our original space into a Heritage showroom. Bikes in the Heritage line - R9T's and the masterful R18 fit perfectly into our history.

Currently on the platform is a 1958 R50/2 which we sold new and a miniature version of the same bike. Jay and Don Watson and Jay Carlson are responsible for the cutting down of another 1958 R50/2 to create this unique one of a kind hand-built version. A new R18 is front and center as well as a 2020 R9T Scrambler, 2020 R9T Pure/5, original 2014 R9T classic and 2016 R9T Blue Planet on loan.

Artwork will soon be added consisting of original BMW line drawings of classic components. A rack of BMW's new Heritage line of apparel and riding gear has been added - some selling out before they can be hung up. As soon as available, accessories for the R18 will be displayed featuring a quick change out for testing different handlebars, seats, wheels, etc. on a floor sample bike.

As BMW's oldest continuously owned dealership in the United States, we are truly proud of our third generation Heritage with BMW.



Call for qualifying requirements for additional discounts for
Emergency Services Personnel, Military, Center Employees, BMW Car Club of America, etc.



R1250GS Exclusive

R1250GS Adventure



The long awaited BMW G310R

R9T's - "The Club"

Left to Right: R9T Pure, R9T Scrambler, R9T Urban GS, R9T Cafe Racer

Up Close and Personal...



Blue Planet

Blue Planet




TEL: (818) 341-7221
FAX: (818) 341-6733
34.208° N Lat., 118.573° W Long.

Tuesday:        10:00AM - 6:00PM
Wednesday:  10:00AM - 6:00PM
Thursday:      10:00AM - 6:00PM
Friday:            10:00AM - 6:00PM
Saturday:       10:00AM - 5:00PM
Sunday:          CLOSED
Monday:          CLOSED

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