Our store hours are Tuesday thru Friday 10AM to 6PM; Saturday 10AM to 5PM
Be safe and wash your hands!
July 2022 Newsletter
HERITAGE is an expression of the ways of living developed by a community and passed on from generation to generation, including customs, practices, places, objects, artistic expressions and values.
In 1950/51 this small space was the entire home of WVCS. It incorporated sales, service and repair, parts, offices. It was the dream of Jay Richter who single handily managed all functions. Working late into the night to build a secure future for his young family.
After his passing in 2012, this area was completely remodeled in 2015 gaining WVC needed additional space for future growth. Because of Jay's foresight, other spaces were found and repurposed for service and repair, separate parts department and removal of offices to another building. It was all here, just needed reimagining.
When BMW announced the addition of the Heritage line in 2018; it was rather easy to turn our original space into a Heritage showroom. Bikes in the Heritage line - R9T's and the masterful R18 fit perfectly into our history.
Currently on the platform is a 1958 R50/2 which we sold new and a miniature version of the same bike. Jay and Don Watson and Jay Carlson are responsible for the cutting down of another 1958 R50/2 to create this unique one of a kind hand-built version. A new R18 is front and center as well as a 2020 R9T Scrambler, 2020 R9T Pure/5, original 2014 R9T classic and 2016 R9T Blue Planet on loan.
Artwork will soon be added consisting of original BMW line drawings of classic components. A rack of BMW's new Heritage line of apparel and riding gear has been added - some selling out before they can be hung up. As soon as available, accessories for the R18 will be displayed featuring a quick change out for testing different handlebars, seats, wheels, etc. on a floor sample bike.
As BMW's oldest continuously owned dealership in the United States, we are truly proud of our third generation Heritage with BMW.
R9T's - "The Club"
Left to Right: R9T Pure, R9T Scrambler, R9T Urban GS, R9T Cafe Racer
Up Close and Personal...
WEST VALLEY CYCLE SALES
20212 SATICOY STREET
WINNETKA, CA 91306
TEL: (818) 341-7221
FAX: (818) 341-6733
34.208° N Lat., 118.573° W Long.
Tuesday: 10:00AM - 6:00PM
Wednesday: 10:00AM - 6:00PM
Thursday: 10:00AM - 6:00PM
Friday: 10:00AM - 6:00PM
Saturday: 10:00AM - 5:00PM