Three generations of the Richter family have owned and operated West Valley. Jay and Ruth Richter founded the business selling Cushman scooters, Mustang motorcycles, and other brands like BSA, Velocette, Moto Guzzi and NSU. In 1955 Jay became a BMW motorcycle dealer.
Now in 2016, WVCS is the oldest continuous BMW motorcycle dealer in the United States. In the second half of 2012, both of our founders, Jay and Ruth passed on.
Patiently trained by Ruth and Jay, the second and third generations of the Richter family continue the family business today.